BRAND MISSION
As a leading manufacturer of beach, pool, and outdoor accessories, JGR Copa refreshed their logo and overall branding in 2020. They aimed for a vibrant, eye-catching design that embodied their "Always Fun in the Sun" spirit while embracing a modern, colorful aesthetic.
CATALOG
2020
Pages
PRODUCTS
Towels & Boards
Chairs
Board
TYPOGRAPHY
Aa
Antonio - Regular
Aa
Antonio - Semibold
Aa
Antonio - Bold
Aa
Helvetica - Regular
COLOR
Orange
#F17625
Light Yellow
#ECB96A
Pink
#F48D9D
Fuscia
#EA1A90
Navy
#074975
Blue
#0166B1
Light Blue
#2293CF
Lilac
#6069B1
Light Green
#A4CF5F
Aqua
#3AC1C0
Gray
#76A9B1
